Saturday, May 17, 2014

Two Opposing Business Models

Clearly Contacts and Impark (aka Metro Parking). What do they have in common? When it comes to their approach to doing business, absolutely nothing.

Clearly Contacts values ethics and customer loyalty; Impark does not. Apparently they have confidence that there is an endless supply of people who have to pay for parking in places where Impark has a monopoly. Not surprisingly, they have already been subjected to a class action suit for their ticketing and collection misdeeds.

Where Clearly Contacts makes every effort to satisfy the needs of its customers, Impark brazenly cheats the very people who keep it in business. The company's business practices have been featured on Ripoff Report.

Where Clearly Contacts uses the power of the internet in a revolutionary new business model, Impark ignores complaints and explanations and calls its customers liars.

Where Clearly Contacts follows up customers to ensure satisfaction and offers a money-back guarantee, free adjustments on glasses and rewards for customer loyalty, Impark routinely cheats honest customers and calls them liars when they complain.

For over twenty years, I used an Impark commuter lot. Then, a couple of months ago, I was mischievously ticketed for a parking "infraction" I hadn't committed. When I called to explain that the ticket was a mistake, I was told the only possible concession they could make was to let me pay half. To avoid the harassment they are reputed to do on those who refuse to pay, under protest, I eventually complied.

From the moment I paid out that money, I have gone out of my way to avoid paying Impark another penny, and will continue to do so.

But I'm definitely a loyal customer of Clearly Contacts. I appreciate being treated with politeness, honesty and consideration.

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